tap2-optimize
Tap2 Optimize is a SaaS platform that automates and optimizes payment authorization workflows for merchants, reducing revenue loss from declined transactions while ensuring compliance with global authentication standards like PSD2. By leveraging AI-driven decision-making and real-time authentication
The Problem
Tap2 Optimize increases authorization success rates by dynamically optimizing payment configurations, intelligently routing transactions to avoid declines, and automating compliance with SCA requirements. • Revenue Recovery: Recovers 10-15% of lost revenue from declined transactions (equivalent to $1.2M-$18M annually for $100M+ merchants). • Compliance Automation: Reduces manual SCA exemption management by 80% using AI to predict exemption eligibility and auto-configure authentication flows. • Cost Efficiency: Eliminates the need for custom payment engineering teams by providing a plug-a
Market Opportunity
Serviceable Available Market
$10M
Market Trends
Several macro trends are accelerating demand for payment optimization infrastructure. Intelligent Authentication Orchestration has become critical as regulatory frameworks mandate Strong Customer Authentication while permitting risk-based exemptions; merchants increasingly deploy ML-driven decisioning to minimize friction for low-risk transactions while maintaining fraud controls. This shift from static rule-based 3DS to dynamic, transaction-level exemption engines directly aligns with Tap2 Opti
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