Midas
Democratize payment tokenization by transforming it from a complex, expensive engineering project into a utility-like service. MIDAS envisions a future where any company can capture and store payment credentials securely without assuming PCI compliance burden, using portable tokens that transcend in
The Problem
MIDAS eliminates the $50K-$500K annual cost and 6-12 month engineering timeline required to build and maintain PCI-compliant card vaulting infrastructure. By offering a single, portable token that functions across multiple payment processors, MIDAS removes vendor lock-in while maintaining the highest security standards. Tenants inherit SAQ A compliance status without handling raw card data, reducing regulatory exposure to zero. The platform's phased capability model allows companies to start with simple tokenization and progressively adopt advanced features—such as network token standards and
Market Opportunity
Total Addressable Market
$3.2B
Serviceable Available Market
$10M
Serviceable Obtainable Market
$7.2M
Market Trends
Network Token Standardization • Visa Token Service (VTS), Mastercard Digital Enablement Service (MDES), and Mastercard Agent Pay (AP2) are becoming mandatory for card-not-present optimization • Implication: MIDAS's Phase 2 (Network Tokens) aligns with industry shift; merchants face integration complexity managing multiple network APIs independently PCI DSS 4.0 Compliance Burden • New PCI standards (enforced 2025) increase requirements for encryption key management and access controls • Implicat
Competitive Landscape
Payment Orchestration Layers
Platforms offering workflow automation and intelligent routing between multiple processors (e.g., Primer, Gr4vy, Payrails). While these solutions often include token storage capabilities, they primarily compete at the application layer with opinionat
Compliance Automation Suites
Tools focused on PCI DSS documentation, audit preparation, and continuous security monitoring (e.g., Vanta, Secureframe, Drata). These platforms reduce the compliance burden for companies building internal vaults but do not eliminate the need for tok
Direct Network Token Integrations
Native integrations with card network token services offered by major card brands and their technical partners. These solutions provide interchange optimization and security benefits but require significant engineering investment (6-12 months) for ea
Encryption and Data Security Providers
Companies offering point-to-point encryption (P2PE), hardware security modules (HSMs), and field-level encryption for card data protection. These solutions appeal to enterprises requiring maximum control over cryptographic operations but shift PCI co
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