flywheel-growth
Flywheel is a three-sided rideshare experience marketplace that connects drivers, riders, and businesses, enabling drivers to earn additional income through hyper-targeted advertising, in-ride commerce, and premium services while enhancing the ride experience for all stakeholders.
The Problem
Flywheel provides a comprehensive solution for drivers, riders, and businesses by: Enabling drivers to earn $120-180/week additional income through hyper-targeted advertising, in-ride commerce, and premium rider features. Enhancing the ride experience for riders with control over music, temperature, and conversation preferences, as well as hyper-targeted deals along their route. • Offering businesses a platform to reach customers at the moment of intent with hyper-local advertising and pay-per-store-visit or conversion models.
Market Opportunity
Total Addressable Market
$18.7 B
Serviceable Obtainable Market
$330 M
Market Trends
• Gig‑economy expansion – The U.S. gig workforce grew > 10 % YoY (2023‑2025), driven by flexible‑hours demand and platform‑mediated work. Drivers increasingly seek supplemental income streams beyond base fares. • In‑vehicle & proximity advertising – Programmatic location‑based ad spend is projected to rise 12 % CAGR through 2028, as brands chase “micro‑moments” when consumers are most receptive. Bluetooth beacon adoption in retail and hospitality has reached ≈ 30 % of U.S. stores, creating a
Product Screens
Profile Completion
Tablet
Desktop